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Writing that Works for You

Writing to market your products, services, and relationships is not as easy as you would think.  To be successful, you must answer, by quantitative measurement, these questions honestly: Is anyone...

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14 Secrets of Web Lead Generation that Converts to Sales

Social Networking is the latest craze; and, with other relevant websites and qualified email addresses, you can get leads and convert them into a sale. However, belonging to social networks because you...

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3 Sources to Help You Take the Guesswork Out of Marketing & Advertising

I’ll bet you want to find out how to get more qualified leads, prospects, clients, and sales? I’ve received a lot of questions in the last couple of weeks about what are the best sources for practical...

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It Takes More than a Single Bullet to Win in the Marketplace

Barney Fife, the deputy on “The Andy Griffith Show” was the only person that I’ve ever seen that was successful with a single bullet. Of course there wasn’t much crime in Mayberry so he didn’t need the...

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Newsletter Postcards – Direct Mail that Works!

2010 Annual Meeting Newsletter Postcard (Front) Newsletter postcards are the best way to attract an audience with direct mail.  This piece brought a record crowd to the Annual Meeting.  It doesn’t...

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Art vs. Results

My recent article about “How to Find and Hire a Professional Writer” is directed at copywriting and commercial writing, where the goals are to increase traffic, leads, prospects, brand perception, and...

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Need A Freelance Writer, Editor, Blogger for Recession-Proof Results?

Mike Means Business You need a pro. Someone that can see today, and the future, and act on it before it happens. I’ve been a writer, managing editor, the first multimedia producer at IBM, and I started...

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Create a Brand Blog to Promote Your Products & Services

A great “Brand Journalism” strategy is to create a brand blog to promote your offerings.  You can create one for free using WordPress.com A recent example is one I just launched for one of my clients...

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